Maxilect Blog

Will the remote format suit your company?

What is the difference between companies that return employees to the office and those who report successes of the remote format?

Two approaches in testing with Robot Framework. Personal Perspective

Writing tests on a pure DSL Robot Framework vs. working in conjunction with Python.

Five clues to those who want more than 300% ROI from Ad Exchange

Cooperation with startups and profit-sharing model

Let's talk about what is essential for us in cooperation with startups.

Three rules of startup viability

During our work, we’ve got some ideas on what startup properties can ensure startup success.

Ad Exchange with the smart routing

Maxilect has created Ad Exchange with a smart query routing, which is able to provide a good buyout rate.

US MarTech in GDPR compliant landscape: Link shortener

A US based interactive marketing company focused on the music industry wanted GDPR-friendly update

The Easy Way to Increase the Efficiency of Your Advertisings Spends

We’ve found one very effective way to maximize ROI by digging deep into what we call channel interactions.

Singapore Startup : RTB Traffic Arbitrage and massive integration.

Fault-tolerant systems synthesis aspect: Faults tree generation algorithm

Our second long read, this time about automating one of the parts of the synthesis process of fault-tolerant management systems.

Vectorization of similar goods names

One of the methods of vectorization of similar goods names. Сase of heavy loaded identification