US MarTech in GDPR compliant landscape: Link shortener

Who is the client?

A US based interactive marketing company focused on the music industry.

  • Offers a feature-rich link shortener
  • Offers web platform that helps artists and other companies target online advertisements
  • Active in an array of different countries across the world
  • Leverages a wide array of partnerships and integrations

Business problems

  • Increase client satisfaction
  • Increase engagement
  • Gain new clients
  • comply with GDPR enforcement

To solve these problems, the existing product needed complete replacement with data migration to new system. UI/UX required redesign, existing legacy modules needed to be replaced, and a newer, more modern architecture with better scalability developed and deployed.


  • Frequently-changing ad tech industry
  • Build solid link shortener back-end, then build UI
  • Tight time requirements
  • Navigate GDPR compliance



  • Project based work model was used. We fixed and agreed on the set  requirements, timeline and cost.
  • Demos were held on a bi-weekly basis. This allowed us to get feedback instantly and to adjust the deliverables
  • Weekly status report helped our client to be aware of the completed tasks and plans for the next week.
  • Quick, regular sync up calls with business analyst made the client feel more confident and helped our engineering team to clarify requirements without any interruption in link shortener development.

Programming stack

  • Angular 5, TypeScript, HTML5, Sass, Node.js, npm, Angular CLI
  • OpenJDK 1.8, Kotlin (google approved), Spring boot/data/web
  • PostgreSQL, Redis, MongoDB
  • Nginx, Tomcat
  • Jenkins, Docker
  • AWS (ES2, S3, SES, Route 53)

How did we solve the problems?

  • Determined business process and elicited requirements
  • Analyzed existing documents and UI
  • Conducted interviews (including focus groups and surveys/questionnaires)
  • Estimated efforts and costs
  • Adapted existing business processes rather than creating from scratch
  • Prototyped link shortener solution (mockups, wireframes)
  • Created documentation in wiki system (Confluence)


  • Link shortener UI became standardized and intuitive
  • Implicit flows became explicit
  • Inviting learning curve for new users
  • Full GDPR compliance
  • Satisfied users and stakeholders

Feedback from the client

“We really want to thank you and your team for all their late nights and early mornings helping us get this launched as smoothly as it did today. People have been very happy with the user experience in general, and the updated design, and they love the MultiStore feature. Please extend a very warm ’thank you’ to everyone that helped make this happen for us and let them know we’re looking forward to many more launches together. It was incredibly important for us, thank you” – CEO

Next step

Get in touch for a consultation! Our team stands behind all products they designed or improved. Just give us a call, it’s free. Or write us via

Author: Maxim Korotkov, Maxilect CEO

Editor: Tom Denman, Business Development Partner


Related articles:

All articles

Tell us how we can help

A member of our team will be in touch within 24 hours.