Who is the client?

A US based interactive marketing company focused on the music industry.

• Offers web platform that helps artists and other companies target online advertisements
• Works in different countries across the world
• Client has a lot of partnerships and integrations
• Offers feature-rich link shortener

Business problems

• Increase profit
• Get new clients
• Integrate with key partners (partners wants to remain nameless at the moment)
• Upgrade targeting capabilities

To solve these problems, existing campaign manager needed improvement.

Whitelabel campaign manager replacement ( no access to source code for external integrations) , API for external integrations with RTB exchange.  Data Management Platform(DMP) module to be built from scratch.

Solution

Process

• “Fixed price” model was used. We fixed and agreed on the set  requirements, timeline and cost.
• DMP demos were held on a bi-weekly basis. This allowed us to get feedback instantly and to adjust the deliverables
• Weekly project status report kept our client aware of the completed tasks and plans for the next week.
• Quick, regular sync up calls with business analyst made the client feel more confident and clarified requirements to our engineering team without any interruption in development.

Programming stack

• Angular 5, TypeScript, HTML5, Sass, Node.js, npm, Angular CLI
• OpenJDK 1.8, Kotlin, Spring boot/data/web
• PostgreSQL, Redis, MongoDB
• Nginx, Tomcat
• Jenkins, Docker
• AWS (ES2, S3, SES, Route 53)

How did we approach the problems?

• Determined business process and elicited requirements
  • Analyzed existing DMP and Campaign manager.  Documents and UI
  • Conducted interviews (including focus groups and surveys/questionnaires)
  • Estimated efforts and costs
• Adapted existing business processes rather than creating from scratch
• Prototyped DMP solution (mockups, wireframes)
• Created documentation in wiki system (Confluence)

Results

• Solid and scalable DMP back-end was implemented
• Campaign manager UI became consistent and reliable
• Implicit flows became explicit
• Fault-tolerant system for Campaign manager was implemented
• API for RTB integrations
• Satisfied users and stakeholders

Next step?

Maxilect does more! Our team stands behind all products they designed. We would love to build the product you wish for. Just give us a call, it’s free. Or write us via sales@maxilect.com.

Author: Maxim Korotkov, Maxilect CEO

Editor: Tom Denman, Business Development Partner