Project:

Building Campaign manager and DMP  for globally active MarTech firm. This is an interactive marketing company from US, focusing on the music industry. It offers sales services and solution-driven strategies. The company provides integrated digital marketing campaigns that deliver substantial and measurable results.

Problem:

Client wanted to solve various business problems:

  • Increase client satisfaction
  • Increase engagement
  • Gain new clients
  • Integrate with key partner (partner wants to remain nameless at the moment)
  • Redesign and replace DSP module and improve targeting capabilities
  • Develop DMP module and enrich it with new features
  • Improve UI/UX
  • Navigate GDPR compliance

Solution:

At the outset, the whole project was divided into 2 sub-projects. First of all, the solid and scalable back-end including API for key partner had to be developed. Then, the Campaign Manager module redesign and the DMP module development, from the scratch, could take place. Existing UI/UX was to be simplified and standardized.

Scope of work:  approx. 5 man-months.

Timeline:

  • End of January 2018 – Initial request from customer
  • February-March 2018 – Requirements elicitation, analysis and verification. Estimated dev. efforts for all 3 projects
  • July 9th – Started development for Project 2
  • August 24 – Deadline for Project 2
  • August 27 – Started development for Project 3
  • November 3, 2018 – Deadline for Project 3

Process:

  • “Fixed price” model was used on the project. We fixed and agreed on the set  requirements, timeline and cost.
  • Project demos were held on a bi-weekly basis. This allowed us to get feedback instantly and to adjust the deliverables
  • Weekly project status report helped our client to be aware of the completed tasks and plans for the next week.
  • Quick, regular sync up calls with business analyst made the client feel more confident and helped our engineering team to clarify requirements without any interruption in development.
  • Detailed prototyping (including mockups and wireframes) helped both the client and dev. team to be on the same page

Outcome:

  • API for key partner was developed
  • New Campaign Manager was implemented
  • DMP module was developed from scratch
  • Solution was implemented in compliance with GDPR
  • Satisfied end users and stakeholders

Programming stack:

  • Angular 5, TypeScript, HTML5, Sass, Node.js, npm, Angular CLI
  • OpenJDK 1.8, Kotlin, Spring boot/data/web
  • PostgreSQL, Redis, MongoDB
  • Nginx, Tomcat
  • Jenkins, Docker
  • AWS (ES2, S3, SES, Route 53)

 

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