Project:

Building Campaign manager and DMP  for globally active MarTech firm. This is an interactive marketing company from US, focusing on the music industry. It offers sales services and solution-driven strategies. The company provides integrated digital marketing campaigns that deliver substantial and measurable results.

Problem:

Client wanted to solve various business problems:

• Increase client satisfaction
• Increase engagement
• Gain new clients
• Integrate with key partner (partner wants to remain nameless at the moment)
• Redesign and replace DSP module and improve targeting capabilities
• Develop DMP module and enrich it with new features
• Improve UI/UX
• Navigate GDPR compliance

Solution:

At the outset, the whole project was divided into 2 sub-projects. First of all, the solid and scalable back-end including API for key partner had to be developed. Then, the Campaign Manager module redesign and the DMP module development, from the scratch, could take place. Existing UI/UX was to be simplified and standardized.

Scope of work:  approx. 5 man-months.

Timeline:

• End of January 2018 – Initial request from customer
• February-March 2018 – Requirements elicitation, analysis and verification. Estimated dev. efforts for all 3 projects
• July 9th – Started development for Project 2
• August 24 – Deadline for Project 2
• August 27 – Started development for Project 3
• November 3, 2018 – Deadline for Project 3

Process:

• “Fixed price” model was used on the project. We fixed and agreed on the set  requirements, timeline and cost.
• Project demos were held on a bi-weekly basis. This allowed us to get feedback instantly and to adjust the deliverables
• Weekly project status report helped our client to be aware of the completed tasks and plans for the next week.
• Quick, regular sync up calls with business analyst made the client feel more confident and helped our engineering team to clarify requirements without any interruption in development.
• Detailed prototyping (including mockups and wireframes) helped both the client and dev. team to be on the same page

Outcome:

• API for key partner was developed
• New Campaign Manager was implemented
• DMP module was developed from scratch
• Solution was implemented in compliance with GDPR
• Satisfied end users and stakeholders

Programming stack:

• Angular 5, TypeScript, HTML5, Sass, Node.js, npm, Angular CLI
• OpenJDK 1.8, Kotlin, Spring boot/data/web
• PostgreSQL, Redis, MongoDB
• Nginx, Tomcat
• Jenkins, Docker
• AWS (ES2, S3, SES, Route 53)