Project: Real time bidding platform for the US market

Problem: The customer approached us in October 2016 in need of a RTB platform.

Solution: We quickly formed a team from our talent pool that had an experience in digital advertising. Together with the customer, we documented the MVP (Minimum Viable Product) and started developing the online advertising system.


  • After 3 months, the prototype was created
  • After 6 months, the MVP version of the RTB platform was released to test commercial viability and integration with several contractors
  • A monitoring system was also created to ensure stable operation of the platform under the conditions of the constantly increasing of workload
  • Reporting platform was created
  • At this moment, this RTB platform is capable of processing 20,000 requests per second and is scalable to handle more bid requests and bid responses

Technological stack: J2SE, Servlet API, Spring beans, Kafka, Redis, PostgreSQL, Zabbix.


We approached Maxilect team in need of a RTB platform. They quickly formed a team and developed the system according to our requirements.

Ad Tech startup (NDA), Singapore

Sales Director

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