Project: Real time bidding platform for the US market

Problem: The customer approached us in October 2016 in need of a RTB platform.

Solution: We quickly formed a team from our talent pool that had an experience in digital advertising. Together with the customer, we documented the MVP (Minimum Viable Product) and started developing the online advertising system.

Outcome:

  • After 3 months, the prototype was created
  • After 6 months, the MVP version of the RTB platform was released to test commercial viability and integration with several contractors
  • A monitoring system was also created to ensure stable operation of the platform under the conditions of the constantly increasing of workload
  • Reporting platform was created
  • At this moment, this RTB platform is capable of processing 20,000 requests per second and is scalable to handle more bid requests and bid responses

Technological stack: J2SE, Servlet API, Spring beans, Kafka, Redis, PostgreSQL, Zabbix.

Testimonial

We approached Maxilect team in need of a RTB platform. They quickly formed a team and developed the system according to our requirements.

Ad Tech startup (NDA), Singapore

Sales Director

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